The duo hopes to do so by providing wellness-minded, active individuals healthy body-care products to complement their lifestyles. Realizing adhering to healthy regimens “is work,” their goal is to make the products easy to incorporate into total body-care routines.

First out of the gate is Hit Restart, a detoxifying body scrub treatment which debuts on the company’s web site this month. More than just a scrub, the product is also an exfoliator formulated to produce radiant skin. It features a proprietary organic superfood blend of kale, spinach, spirulina, cucumber and flaxseed. Hit Restart retails for $54 for 15 ounces. The FYTT executives said many skin-care products “boast” trendy ingredients they feel are short-term solutions. “They’re not focused on what your skin really needs to stay fundamentally healthy in the long-term. FYTT products are formulated with carefully selected healthy ingredients that are packed with large doses of antioxidants, vitamins and minerals, offering essential nourishment for long-term beautiful skin,” Vu said.